A Tactical Guide to Making Old Pages Rank in Google Again

Have you ever had a prize page that was winning rankings for a specific keyword? And then, gradually, over time, it dropped from the SERPs?

I’ve had it happen before. Why? There are plenty of reasons. The algorithm changes. Competitors rise. The search landscape fluctuates.

When it does happen, you want to make sure you have an arsenal of techniques that will allow you to win back rank for the page. Here are 12 methods for doing just that.

1. Build Fresh Internal Links to the Page

If you haven’t done it yet, add internal links to the page. Find other high-traffic pages on your site and link them back to the page you want to rank again.

Internal links have some ability to pass pagerank, but the real reason you want to build internal links is because they help to solidify and strengthen the internal site structure.

As you create links to and from various pages on the site, you’re more likely to drive referral traffic to the page, too.

2. Create a Main Navigation Menu to the Page

When you are trying to make an old page gain rank again, your main goal is to make the page a big deal. You want it to have popularity, lots of traffic, and more recognition.

One of the easiest things that you can do to improve ranking is simply to link to your target page from your main navigation menu.

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